Dull and dry skin with pores and nasolabial folds at 23?

I feel like for my age, my skin looks too dull. The pores and nasolabial folds do not help either. I use broad spectrum SPF 30+ everyday, gentle cleanser every night, exfoliates 2x week, and moisturizer every morning and night. I feel like I'm wasting time/ money on products. Any idea what I'm doing wrong or what I could do?

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