Is there a possibility to remove or reduce hereditary dark circles under the eyes? (photo)

I've had dark circles for as long as I can remmeber them.They're hereditary.Even sibilings have them. I used to suffer from sinus congestion when I was smaller.I've recovered. I don't usually get sick often,what I can do to reduce them & get rid of them.Enough sleep & natural treatments don't work on me. I'm tired of using concealer every single day just to look decent. What can I do in my situation? Has there been cases like mine that have successfully worked ? Should I try bleaching?

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