What is this red rash on my face? (Photos)

I've had this red itchy rash on my face for years now. But it's getting way worse and spreading. It's like a dry itchy rash that hurts and will sometimes seep clear liquid if it gets scratched too much but then the rash just comes back. Sometimes it clears up and goes away but then returns way worse and I'm getting very worried because it's becoming super noticeable and hurts a lot

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