How to reduce/eliminate these life long dark circles under my eyes? (photos)

Hi, I'm a 26 year old male and I have these dark purple blackish circles under my eyes. I have the worst case of this hyperpigmentation, I suppose, than I've ever seen from anybody, but ever since i was 2 these terrible dark circles have been under my eyes. I've tried several things such as creams, allergy medications, getting more sleep, getting more sun, and the bottom line is they will not go away so it must be hereditary.

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