In my experience with my own patients as well as those coming to me after another surgeon has operated on them , the Benelli technique has actually resulted in more scarring because of the tension placed on the circular scar resulting in misshapen areola and wide scars. The vertical technique handles the tension better and is more forgiving and takes the tension off the circular incision so it is a fine line more often, in addition to helping elevate and shape the breast. Don't pick the technique yourself. Pick your surgeon based on qualifications and experience first. Online reviews are basically worthless since they are subjective and you might be reading a negative review from someone with a personality disorder who has unrealistic expectations or conversely a review who is a relative or employee of the doctor. Would you use online revues to pick your brain surgeon? I wouldn't. I could care less if my brain surgeon was warm and fuzzy. I just want the outcome to be great so I would go to the highest qualified doctor I could find. ASPS, ASAPS , and the American Association of Plastic Surgery membership all convey high qualifications in addition to board certification. Authorship , presentations and teaching courses also indicate expertise. Go with a qualified and experienced doctor and trust that person to choose the technique that is best for you. A beautiful shape with a scar is better than a poor shape with less scar.