mamared52. Just a marketing ploy. Some surgeons attach a sexy name to a standard procedure, like a mini facelift or short scar facelift, to try to stand out in the crowd. Seek out the advice of a board-certified plastic surgeon in your area to explore the best options for you. Good luck.
Hi Mamared52,I had to Google "Concept facelift" to find out! When I did, I was brought to some youtube videos of a surgeon in the UK talking about 'a minimally-invasive technique he devised' blah blah blah...Turns out it is just your standard short-incision SMAS plication facelift performed under local anesthesia and some light sedation. "Concept" is just the name this particular surgeon is using to market his procedure.We surgeons have gotten numb to all the gimmicky names other surgeons have come up with for their procedures, as we don't describe them as such in our literature. Best to go to an experienced, board-certified facial plastic surgeon (or 2 or 3) if you are considering a facelifting procedure and go with the one you trust the most.Best wishes on your journey,Dr. Jay