Hi Mamared52,I had to Google "Concept facelift" to find out! When I did, I was brought to some youtube videos of a surgeon in the UK talking about 'a minimally-invasive technique he devised' blah blah blah...Turns out it is just your standard short-incision SMAS plication facelift performed under local anesthesia and some light sedation. "Concept" is just the name this particular surgeon is using to market his procedure.We surgeons have gotten numb to all the gimmicky names other surgeons have come up with for their procedures, as we don't describe them as such in our literature. Best to go to an experienced, board-certified facial plastic surgeon (or 2 or 3) if you are considering a facelifting procedure and go with the one you trust the most.Best wishes on your journey,Dr. Jay
Many terms have been coined for variations on facelift technique and for other cosmetic procedures as well but they are basically marketing tools claiming better in some way. One aggressively marketed procedure widely performed under the name of “Lifestyle Lift” as part of a nationwide company went bankrupt as their claims of superiority eventually became unsustainable. In general I would rely on a physician’s reputation among other physicians, patients, before and after pictures, credentials and their ability to explain their procedure without resorting to marketing lingo or extravagant claims.
