It is a current trend to 'invent' names for surgical instruments and surgical methods. The goal is to, 1. Make the impression that this company has a new invention. 2. Encourage the patient to search for this name, which eliminates other competitors who obviously have not even heard about this. 3. Patients instinctively assume that the 'invention' is valid and don't suspect it could be just a made up name that introduces nothing new. On the other hand, if you want to look into this a bit, the advancement in hair surgery has gone the opposite way. In ancient times, very large grafts containing multiple units were used, usually referred to as 'plug grafts'. These caused a plugy, unnatural appearance. So first FUT and later FUE was used to produce single follicular unit grafts so it allowed for a more natural appearance. In conclusion, not only that the claimed name is nothing new, but also the current trend is to do the opposite.