Hi, I have performed many SMAS facelifts for over 30 years and have performed many minimally, invasive SMAS facelifts. Non smiling photos of the face from the front and side would help in the evaluation. The reality is, there are many different ways to perform a facelift from incision length, incision placement, level of tissue dissection (skin only, SMAS, Deep Plane, Subperiosteal), different degrees of tissue undermining, how to lift and support (imbrication versus plication of the SMAS layer), how much excess skin to trim, is excess fat going to be reduced and finally will the overall shape of the face be made more feminine or masculine (while avoiding the over pulled, windswept appearance). Price is determined by the reputation, location and experience of the Facelift Surgeon. In my humble opinion however, there are some basic requirements that must be met in order for a facelift to be "effective", yielding "aesthetic pleasing" and "naturally attractive" results. These include: 1. Some type of incision either curved around the front (preferred) or straight in front of the ear. This is how excess skin is removed which is not possible with an incision behind the ear alone. If you have so little excess skin on the face that "none" needs to be removed you are not a candidate for a facelift in the first place. 2. The facelift must address correction and softening of the "jowls" using a long lasting and effective technique. If you have "jowls” these are sagging facial tissues and the main indication for some form of a SMAS facelift. The underlying SMAS layer, of the face, must be dissected, lifted, trimmed and re-sutured (not merely folded or suspended with threads or sutures that will not last). The excess skin is then removed and the facelift incisions closed. 3. Facial shaping must be combined to properly shape the cheeks, chin, jaw line and lips for feminizing or masculinizing the face as the case may be. I recognize the difficulty in differentiating between different opinions and even the types of facelifts themselves so let me say a few things in that regard. 1. The primary indication for any form of facelift is the presence of "jowls" in the lower face. This is regardless of "age" so any arbitrary age limit is well, just arbitrary. While it is less common for 30-something year olds to have "jowls", they certainly do exist and many have undergone appropriately performed SMAS type facelifts. 2. The reality is that there are many different ways to perform a facelift from incision length, incision placement, level of tissue dissection (skin only, SMAS, Deep Plane, Subperiosteal), different degrees of tissue undermining, how to lift and support (imbrication versus plication of the SMAS layer), how much excess skin to trim, is excess fat going to be reduced and finally will the overall shape of the face be made more feminine or masculine (while avoiding the over pulled, windswept appearance). So it's paramount for you to understand exactly "what" any proposed facelift is designed to accomplish. 3. It's helpful to think of the facial tissues in layers from the inside out: The bone, the muscles that move the face/nerves that operate those muscles, the SMAS muscle layer, the subcutaneous fat layer and finally the skin. Facelifts are by nature designed to reduce the appearance of "jowls", tighten and remove excess skin. In the 1980's it became standard that the SMAS muscle layer was also lifted as it was shown to not only improve the aesthetic appearance, following a facelift, but add longevity to the results. Over the years there have been numerous methods of addressing the SMAS, with "imbrication" being the "gold standard" and most effective. Imbrication means the SMAS layer is dissected, lifted, trimmed and re-sutured back together in the elevated position. Plication means the SMAS is not dissected, lifted or trimmed but is "folded" upon itself. While this method is faster and easier for the facelift surgeon it's not accepted as effective as SMAS imbrication. Finally, even less effective are suspension SMAS techniques using sutures or threads. Modification and shaping the face then should address the fat layer and the skeletal structure to create either a soft, feminine heart shaped face in women or a chiseled, angular handsome face in men. Liposuction is a tried and true method of reducing subcutaneous fat in the face which I have used for over 30 years. Dissecting the fat, by itself, would just split the fat layer into an upper and lower layer and would not remove or shape the fat and face. 4. In my experience when evaluating the face, it's key to determine the following: Are the cheeks, chin and lips the ideal aesthetic shape? Are "jowls" present and is there excess fat and skin in the face and neck. Once these factors are determined, the proper aesthetic plan can be determined to make the face balanced, (for women) feminine and more naturally youthful and beautiful (while for men creating a more chiseled, angular and handsome face). 5. In my humble opinion, no facelift technique alone can properly shape all of the "key" aesthetic facial features. For this reason, I always aesthetically shape the face when performing facelifts in order to make the face more naturally attractive. The facelift is designed to lift the sagging SMAS muscle layer (and jowls) as well as remove excess skin from the face and neck. Other procedures must be applied to properly shape the cheeks, chin, lips, chin and jaw line as needed. And finally. 6. Aesthetically improving the face so that it is soft, feminine and youthful (for women) or chiseled, angular and handsome (in men) requires the proper aesthetic judgement to accomplish that goal. All "Facelift Surgeons" are not the same, nor do they all share the same aesthetic judgement. So don't be surprised if you get different opinions on suggested procedures and treatments. If you have "jowls” these are sagging facial tissues and the main indication for some form of a SMAS facelift. The underlying SMAS layer, of the face, must be dissected, lifted, trimmed and re-sutured (not merely folded or suspended with threads or sutures that will not last). The excess skin is then removed and the facelift incisions closed. My most popular SMAS facelift is the minimally invasive, short incision SMAS facelift that has all the benefits of more invasive facelifts (traditional, mid-face, deep plane, cheek lift and subperiosteal facelifts) but with these added benefits: very small incisions and no incisions extend or are placed within the hair. minimal tissue dissection = less bruising and swelling = rapid recovery ( several days instead of weeks or months with the more invasive type facelifts mentioned) can be performed in 90 minutes or less, with or without general anesthesia proper SMAS Imbrication technique no incisions within the hair = no hair loss excess fat can be removed from the face and neck excess skin removed from the face and neck cheeks, chin and jaw line can be augmented with dermal fillers (I prefer Restylane Lyft) or facial implants most patients fly back home to parts all over the world in as little as 3 days post-op I combine facial shaping with every facelift procedure. When jowls are present, these should be done in concert and not alone or separately in order to create a naturally, more attractive face. Following my beauty principles, women look the most feminine, youthful and attractive with heart shaped faces. Heart shaped faces have cheeks that are full and round in the front. When the cheeks are flat or concave in the front, the cheeks can and should be shaped and augmented with precise placement of a dermal filler or by using silastic cheek implants (permanent enhancement) to create full, round cheeks that will feminize the entire face. Conversely, a male face is made more chiseled and handsome by creating angularity in the cheeks, chin and mandibular angles. This degree of facial shaping can't be accomplished by any type of facelift alone. It requires a very specific and comprehensive understanding of facial aesthetics. The goal of any facelift technique, as described below is the reduction of excess skin from the face and neck while tightening the underlying SMAS and/or Platysma muscle. A weak chin creates an imbalance making the nose appear larger, the mid face top heavy and the lower face look short that de-emphasizes the lips and allows early formation of a double chin. Chin augmentation using a chin implant will add projection to the chin creating harmony and balance to the lower face. I have found placement of a silastic chin implant, through a small curved incision under the chin (also allows excess skin removal) to be very safe, quick and highly effective. Hope this helps.