As you might suspect, so-called "incision-less" otoplasty involves multiple tiny incisions to try to accomplish what experienced plastic surgeons and facial plastic surgeons do through the usual otoplasty incision behind the ear. This "blind approach" can work in a small subset of carefully-selected otoplasty patients, but mostly incisionless otoplasty is marketing hype.
There are a lot of anatomic considerations to a properly-performed otoplasty, and all patients do NOT have the same congenital deformities. Some patients have an abnormally large concha, some have an incomplete antihelical fold, some have both, and others have more complex anatomic situations that require different reconstructive techniques. Fix THAT through a keyhole! Again, while some minor situations can be corrected or improved via small incisions, the quality of the final result is far more important than a well-placed (behind the ear) and skillfully-closed incision that is not visible even if you are bald!
The reason that more plastic surgeons do not perform this procedure is because experienced, board-certified plastic surgeons who have high ethical standards do not perform ill-advised, higher-complication, poor-result procedures. We always try to do what's best for our patients, as ultimately, our reputation and livelihood depend on that!