Hi and thank you for your question! You can certainly massage the area if this feels like that helps with comfort. That said, most of our patients have very little to no pain or discomfort after having cool advantage, the newest applicators. It is possible you may have had the original applicators. ? These are the only applicators we use in our office, they are half the time and provide for a more comfortable and effective treatment. As mentioned below, you want to be careful of applying heat, as you could end up overheating or burning the skin due to the numbness that can happen after coolsculpting. Wearing a compression garment can be helpful to provide support to the area. Also, over the counter Tylenol tablets can be helpful for comfort. In our office, we recommend you return for 2nd treatment after 4-8 weeks. Any pain or discomfort should subside in a few days to a week, at the most. Return to the office if you have any concerns or it the discomfort doesn't subside before long. Best, Dr. Grant Stevens