What Would an Endoscopic Mid-face Lift Correct?

The best way to understand an endoscopic mid-face lift, which was popularized in the 90's is that is an isolated cheek elevation.  There is no correction of jowls, no correction of the neck, and no removal of excess skin.  Therefore, you might ask why people perform this procedure still?  I ask myself the same question.  A well performed deep plane facelift will elevate the cheeks, contour the jawline/ jowls, and tighten the neck with adequate skin removal and inconspicuous scars. 

A midface lift is designed to lift the malar fat pad (cheek pad or tissues of the midface) to a higher position.  It does not impact the jowl area or the neck.  

Endoscopic midface lift will re-suspend the cheeks up to a higher position, which will only minimally help the jowls. Jowls are best addressed through comprehensive face/neck lift, which addresses both the jowls of the neck, excess fat above and below the platysma muscle. A face/neck lift also involves tightening of the platysma muscle in the front and the back portion of the neck, and in front of the zygomatic arch along the cheekbone.