Using a facelift technique that minimizes tension on the incisions is not a unique concept, nor is it a unique facelift. It is true that doing this will help incisions heal in a way that makes it hard to detect the incision. To say it is "literally invisible" depends on your vision. The scars are still there, and when done with meticulous planning and technique they can be close to invisible, and hard to see. The incisions are also intentionally placed in a manner which makes them hard to see, though surgeons have their on preferences and opinions on which locations are better for this. I agree with avoiding tension on facelift incisions, and I utilize techniques that allow for a powerful lift without a pulled look, and without creating tension on the skin. You can do this by lifting and repositioning the tissue below, and not relying on the skin for the lift. The skin is simply redraped over the lifted tissue, rather than used as a sling to lift it up. The tricky thing about facelifts and facelift surgery is we each have a different idea of what is beautiful, so each surgeon develops her/his own technique to deliver what they feel are the best results. The aesthetic vision of the surgeon is just as important as her/his technical skills, so take a look at some before and afters to see if you like the surgeons work. You will also find that surgeons fees vary widely for a facelift, both based on location, as well as the surgeons skill and expertise. When it comes to the cheap prices, it is true you get what you pay for, and you would be better off saving and waiting until you can get it done right. When you get to the reasonable or high prices, you can compare surgeons based on results and who you feel you have the best rapport with and understands what you are going for and can deliver it. When it comes to the ultra-high prices, the surgeons are comparable, yet it does not mean the body behaves differently because you paid more.