No, cold packs won't be as effective as Coolsculpting. Coolsculpting is good for removing stubborn areas of fat that can't be improved with diet or exercise. However, keep in mind, for best results with Coolsculpting, a combination approach is needed. I recommend adding radiofrequency treatments like Vanquish, Venus Legacy, Exilis Ultra for skin tightening and with Z wave/Cellutone for skin smoothing to improve your final results. In our office we use Coolsculpting and Vanquish for a "Fire and Ice" treatment and are getting great outcomes. However, VASER HI DEF with ThermiRF would give you best results for body shaping, but would require more downtime. See an expert. Best, Dr. Emer