Sonobello is essentially nationally franchised surgery. These are corporate liposuction venues staffed by contracted plastic surgeons. Generally, initial consultations are conducted by sales persons with the physician being involved later on in the process. Anecdotally, many patients describe a "hard sell" experience where the goal is to obtain a financial commitment prior to truly evaluating a patient's candidacy.That being said, this is not to say that reputable surgeons cannot deliver reasonable results via a Sonobello clinic. However, the franchise experience is not for everyone.Ultimately, drivers win races not cars. Likewise, results are operator dependent and are less a function of a branded clinic or technology.As always, discuss your concerns with a board certified plastic surgeon (ABPS).