Is $10,000 about the right amount to expect to pay for the surgery?

Prices vary from Practice to Practice, experience of a Surgeon, and other factors. So depending on techniques utilized, if or not cartage grafting involved, your Surgeon's expertise in the field - this is not the highest fee ( remember- facility and Anesthesia providers need to be paid as well). Keep in mind, that the most important in this process- is to find the most qualified and experienced Surgeon to do the job -since Rhinoplasty is one of the most challenging procedures

Prices for any cosmetic surgery will vary by geographical location as well as by market forces (i.e., how in-demand a given surgeon is). It's usually possible to call several practices in your area to get a sense of the range of prices for a given procedure. Beware of one that's too cheap, though!
$10K for a primary rhinoplasty may be a bit on the high side, but of course Denver real estate is on the expensive side (which means higher office costs, higher surgery center costs, etc.). Here in Jacksonville, Florida prices are somewhat lower for the same reasons.
All the best,
--DCP
Pearson Facial Plastic Surgery®