I hate that question because anyone can create a toilet bowl white smile. Your goal should be a full healthy natural looking smile that provides proper lip support and gives you the shade of teeth you desire.. Value is the term that describes whiteness and Chroma describes color. White is usually pretty awful what you want is a high value or whiteness to appropriate chroma.Imagine having a can of paint and starting to add white paint. You will get whiter and brighter paint but the underlying chroma will remain the same.I suggest you start with provisional that you wear for a month or two before cement veneers. Most patients who get "Whitest teeth possible" end up hating the look and replacing them.Smile creation is an art! Find an artist who has an excellent local lab who can customize veneers.The brand of veneer is not what determines results. You never want to see a dentist who only utilizes on brand. Its like working with a contractor who only uses a hammer. Ira L Shapira DDS, D,ABDSM, D,AAPM, FICCMOChair, Alliance of TMD OrganizationsDiplomat, American Academy of Pain ManagementDiplomat, American Board of Dental Sleep MedicineRegent & Fellow, International College of CranioMandibular OrthopedicsBoard Eligible, American Academy of CranioFacial PainDental Section Editor, Sleep & Health JournalMember, American Equilibration SocietyMember, Academy of Applied Myofunctional Sciences