Thank you for your question. My brother Roberto and I termed the Contoura procedure because we wanted to cut through a lot of the marketing and terminology that made it difficult for patients to make a decision regarding their concerns as well as solutions for those concerns. It was designed in part for those patients that need short recoveries or those with limitations regarding surgery. Simply put, the Contoura procedure is a fat transfer procedure performed under local anesthesia where the volume loss to the face is replenished using your own tissue. Because it is your own tissue, it survives the transfer and gives patients long term results. Recovery is very short (less than one week in most cases) and patients enjoy the results for many years. Contoura can address the hollowness under the eyes, cheek and temple volume loss, nasolabial folds, marionette folds as well as the pre jowl areas. A Lifestyle Lift procedure is a short-lasting facelift procedure that attempts to lift the superficial muscle of the face to counteract the effects of gravity. It does use incisions around the ears much like a traditional facelift, it is performed under local anesthesia and results typically last less than 5 years. Kind Regards,J. Phillip Garcia, M.D., F.A.C.S.