Branded facelifts are an interesting phenomenon of facial plastic surgery. There are many positive and negative comments for these types of lifts from both patients and doctors. Why do you think there is so much controversy?
One reason why is that anytime there is change, you will always find resistance, and this situation is no different.
A branded facelift is like a tool: it is neither good nor bad, it all depends on how it is used. Just like any other tool, a hammer can be used to hurt someone or to build something of fantastic value.
A branded facelift is a tool that is used to help patients identify with and understand the profound personal transformation they can experience with these procedures.
In all areas of life, you will always find things being done for good or bad reasons. This is the case in the financial industry, education, politics, healthcare, and even plastic surgery.
Some say if you are good about what you do you don’t need to advertise. You may counter that if you are really good at what you do, you should tell the whole world and let even more people know.
Either way, when you consult for a cosmetic procedure, the process is still the same. Choose your doctor based on credentials, track record, specialization in the procedure you desire, the ability to perform the procedure without general anesthesia or IV sedation if you desire, reputation, procedure longevity, and patient results and satisfaction.
If someone downplays a branded facelift, ask if they drive a branded car, wear branded designer label clothes, eat at branded restaurants, drink a branded drink, watch Disney movies, talk on a branded cell phone, or wear a branded watch. Yes, they might even trust their lives to a branded cholesterol or blood pressure medicine.
The truth is we live in a world of brands, and these brands can help us to distinguish between the multitude of confusing choices that are out there. Best of luck in your choosing to move forward, and please let us know if you have any additional questions!