Botox masseter reduction is where botox is injected in the masseter muscle to reduce its size and force. Over time, the patient learns to not flex and use his/her masseter muscle as much and the muscle will atrophy. My experience, as well as several research studies, have supported the long term effects of botox on the masseter area. In addition, to working on the muscle, botox can shrink the parotid gland, which is a salivary gland in the same area as the masseter muscle. Finally, there is some anecedotal evidence and basic science supporting the notion that botox can decrease bone density, however this has not been established.
The long term effects of your botox are probably from the reasons mentioned above. If you wanted more bulk in the area of the masseter muscle, you could chew gum, chewy foods such as cuttle fish or tough steak, and flex your maseter muscle frequently during the day.
It is important that the injector of botox have a keen understanding of both facial aesthetics (ability to create an improved shape which enhances facial appearance) and knowledge of facial anatomy.