Just today in a medical aesthetics magazine I got in the mail, was advertised, The Stem Cell Lift, The New Future Lift and the Adjustable Facelift. I assume the Segmental Stepwise Facelift falls into this category, ie a slick marketing of a routinue facelift, perhaps with some small variations, that by "branding" it makes the procedure seem somehow differant and innovative and implys that it is better. Do not choose based on a name given to the procedure, instead find a board certified plastic surgeon with an excellant reputation who will fully discuss your problems and what would be done to fix them. View photos of his/her work and if possible speak with some of the patients. This is the safest way to proceed and most likely to give you a satisfying result.