Dear Exuberant864183, Thanks for sharing your photo. It illustrates the beginnings of skin laxity associated with volume loss in the cheeks and collagen reduction of the skin and soft tissues underneath it. These 2 mechanisms allow the skin to fall centrally and curl in at its attachments at the brow, nasojugal, nasolabial, lip commisure and marrionette folds. When the dermal layer wrinkles, you've got a crease. Currently, there are 3 general options in rejuvenation: A. Non-Surgical: collagen stimulation with retinoids and tighening with chemical peels B. Minimally Invasive: injectables such as: 1) Hyaluronic acid to fill the crease and soften the fold. 2) Sculptra to stimulate collagen/elastin and other structural molecules to firm and fill the line and fold. 3) ThreadLift using a barbed collagen stimulating suture to redrape the fold upwardly maintaining its position with the above skin tightening and collagen stimulating techniques. 4) cheek fillers to expand the volume loss tugging the fold upwardly. C. Surgical facelift to replace the sagging jowl up to the cheek for volume and redraping the skin supero-laterally. Each has its pro's and con's. Consult with a talented and experienced Board Certified Plastic Surgeon to evaluate your desires, budget, downtime etc. All the best!