Phenomenal 294687, Great question. I had never heard of this procedure as well. I discussed this today in on my live video stream #HotSeatSaturday on "What happens beneath a facelift incision". There are different facelift techniques to achieve the same result. No technique is decidedly superior to another. This EVE LIFT®️ (Extended Neck Lift and Vertical Elevation Face Lift) appears to be just that just a typical facelift approach that has been modified by this particular doctor and branded for differentiation. Face lifts are pretty standard. There are not too many different ways that one can perform a facelift. The incision is r standard and where the difference may lie is how the plastic surgeon lifts the muscles that have relaxed due to aging. If you like his personality, technique and results, then this is your Plastic Surgeon . Best wishes, ESJ #TruthAndTransformation