As of September 2014, my colleagues and I have treated >450 patients, mostly in the United Kingdom (where I am based) but also in Croatia. These patients have provided us with a reasonable database on which to form our opinions on the effectiveness of treatment, indications for treatment and risks of treatment with earFold. Dr Hunsacker is partly correct that there is no good method for moulding human ear cartilage after infancy (i.e beyond the age of 5 years). The data we have, so far, from using earFold supports this view in adults. In my opinion, once an individual reaches the age of 14 - 15 years, the ear cartilage behaves like adult cartilage. However, our data suggests that there is still a partial moulding effect in children (i.e. less than 15 years) with earFold. Moreover, we have found that there is an enhanced moulding effect using earFold if it is combined with a procedure to weaken the cartilage - and this applies to both adults and children. Furthermore, the effect is time-dependent. In other words, the longer you leave the earFold implant in place, the greater the level of confidence you have that the moulding effect is permanent. This means that there is a good chance that we can take the implants out after a few years (especially in children) and expect that the ears will not change position by very much. Unfortunately, in adults, the only way of guaranteeing that the shape does not change at all is to leave the implants in place permanently. Dr Merck has also raised a number of important points about earFold which I am in a position to answer. 1) It is true that treatment with earFold will leave small scars on the front of the ear. However, incisions on the front of the ear (generally) heal very well and in the majority of patients, these are largely inconspicuous since they are (typically) only 8-10 mm long. 2) The earFold implant is made of nitinol - a metal alloy which is also used for coronary artery stents and dental braces. The key properties of the alloy are its super-elasticity and its memory effect. In other words, it will always return to its original shape after being compressed or flattened. It will also remain elastic forever. Therefore, we have yet to experience a case of recurrence of prominence - while the implants remain in place. Moreover, there are no concerns about loss of shape if the patient lies on their ears or engages in other activities (e.g. wearing a hat or helmet). The implant and your ears will always return to the intended shape. 3) In our experience, earFold can be used to correct a deep conchal bowl. However, the surgeon must be experienced in the use of earFold to achieve this effect and it is not always possible to correct every case of prominence due to a deep conchal bowl. Therefore, we sometimes combine treatment of a conchal bowl (by excision or reshaping) with earFold for the rest of the antihelical fold. Importantly, the earFold treatment system includes the use of preFold locators which allow both the patient and the surgeon to plan their treatment in advance of surgery. This allows both parties to avoid an unwanted outcome in advance of treatment. 4) The earFold implant can be visible under the skin in some patients with very thin skin. However, in the majority of patients, especially if the implant is placed correctly, the earFold implant is largely inconspicuous. 5) We have not yet had any patients requesting removal of their earFold implants due to intolerance. 6) The number of patients treated with earFold continues to increase every day. We have not yet reached the same numbers as those treated by Dr Merck because we have not been available for the same length of time. The main advantages of earFold over other forms of treatment for prominent ears are: a) Predictability - through use of preFold locators during the initial assessment b) Quick (typically 15-20 minutes to insert 4 implants - 2 per ear). c) Quick recovery d) Reversibility (if you really do not like the outcome, we simply remove the implants - as long as removal is carried out within the first 3 months) e) No head-bandage f) Local anaesthetic procedure