Juviderm injected in the high cheekbone, will it lift up the face?

Thank you for the questions. This is a common scenario and warrants some detailed explanation. Injectable fillers can be used to change the volume of certain facial structures, thereby affecting the overall contour of the face.  Nothing is actually lifted, in the true sense. In the case of the cheeks, the volume that is added helps to fill out any loose or sagging skin in the midface, and draws the eye toward the natural bony highlights next to the eyes.  In my practice, I frequently use Radiesse for this. However, Voluma (made by the same people who make Juvederm), is a newer and, in some ways, preferable option.  This filler is placed similarly, along the bony below the skin and muscles of the face.  The advantage is that it is a bit more pliable and, in the event that you change your mind, can be dissolved with an enzyme.  The duration of effect is similar to Radiesse.

This is actually a very good question. One hears about 8 point face lifts or liquid face lifts using fillers. In practice it is possible to achieve some lift but placing enough product on the cheek bones which will act like a ‘tent pole’ and moderately lift the soft tissue structures beneath it. The problem with this approach is that unless you have very delicate features, near perfect bone structure and excellent skin consistency,  it doesnt really work. Instead you can end looking, in my opinion, much too full around the cheek bone area. A good injector knows that by carefully placing a correct amount of filler in various points around the cheeks, temporal areas, in front of the ears going down to the angle of the jaw, around the mouth and chin you can achieve wonderful natural rejuvenation. Interestingly if you then actually measure the elevation of the soft tissues this would only be very minimal but the face does look lifted and fresher! Now days I tend to use fillers almost exclusively below the skin ( apart from the lips). Im more interested in restoring lost volume created by changes in the facial fat and facial skeleton.

Yes, Juvederm or other fillers will lift the face and enhance the cheekbone. How does it do this? Think of a beach ball that loses a little air. It sags and filling it with the original volume brings it back up. The face is similar, in that we lose volume of both fat and bone as we age.However, simply putting a wad of Juvederm or any filler in the cheek is rarely ideal. It must be placed accurately, and each individual is different requiring different amounts of filler in various parts of the cheek to look best and most natural. This almost always involves placing product in the tear trough (the depression between the "cheek bone" and nasolabial fold just outside of the smile line. Also, the hollow under the lower eyelid needs a filler as well in many cases. This hollow makes one look tired and older. I hope this has helped you somewhat. Thank you for your question, and good luck.