My colleagues have covered the important points here, and I will add my opinion and a couple of thoughts.First, you bring up the idea of a facelift at the age of 37. A lot of people feel that they need to wait until their sixth decade for a facelift, and while this is usually the time when it is more necessary, working with more youthful skin really lends itself to good results. So you have that on your side. On the other hand, if you get a facelift now, will you want another one at age 60? Possible. Bring up these concepts with a good plastic surgeon (or several) in consultation, and they will give you a more in depth perspective. Next, as far as the jowls go...ultimately surgery is the most aggressive, and ofttimes most effective way to really make them go away. But, when I look at your photos, I don't see as much a heavy jowl as an overall volume loss that could really be improved with volume replacement. I think that is a good place to start for you.When it comes to volume replacement, you've got lots of options, and you should see a surgeon that is truly well versed in them all. This includes fat grafting (you would have some liposuction, with fat grafting to your face, a great option for you.) You'll want to look into the difference between things like Radiesse (whose principal component is synthetic calcium hydroxylapatite), Restylane (hyaluronic acid) and Sculptra (poly-L-lactic acid, requires a series of injections in order for Sculptra to achieve its full correction.) Botox/Dysport is great for your small lines at the brow.You have a lovely face and great bone structure. Great beauty mark as well. I think you could do a lot with the proper volume replacement. Building a good relationship with a surgeon as you start may ultimately lead to surgery, and then it will be with someone you trust. Hope that is helpful!