Hello and than you for your facelift question,Facelift surgery is totally customized to the needs of each patient and it is quite common for women to have facelifts in their 70s so long as they don't have health issues that would make surgery unsafe. For example, patients taking blood thinners may not be candidates for this procedure.A concept facelift is a marketing term often used for short incision facelifts (smaller facelifts) performed under local anesthesia instead of sedation or general anesthetic, to reduce operating room fees. The concept facelift marketing company generates leads for surgeons who pay for customers. In Canada, it is less common for facelift surgeons to brand or name their facelifts or to use marketing companies to meet patients. However, we perform our own version of a shorter incision, shorter downtime facelift all the time. It is possible that a shorter incision facelift could be appropriate for you depending on how much of an improvement you would like to see to your neck area. A complete examination of your face and neck, along with a discussion of your objectives, is an essential part of the consultation process, which should happen with your surgeon and not a sales person. I recommend you have a consultation with an experience facelift surgeon to determine which approach would best achieve your goals.The video below explains the various facelift incisions that are commonly used and what each of them can achieve.Sincerely,Tom Buonassisi