What is "Rapid Recovery" Breast Augmentation Surgery? Is It Just a Gimmick?

The term rapid recovery has been used frequently to market breast augmentation.  When done correctly and with proper technique all breast augmentation patients should expect to recover rapidly.  From my perspective, I consider breast augmentation under anesthesia to be a safe but significant procedure.  While my patients could go out to dinner the day of surgery as some surgeons advertise, I advise my patients to rest and recover.  Instead of focusing on a rapid recovery, my practice focuses on achieving the best possible result each and every time.  I would prefer to market my practice with results rather than rapid recovery which is easily achieved.

The overall goal of Rapid Recovery is to minimize the trauma of surgery and the use of strong pain medications and medical devices (like drainage tubes or pain pumps). These allow you to  get on with your life faster. You should also follow your surgeon's post-operative healing regimen. While the term "Rapid Recovery" is just marketing language, the actual techniques applied are have been proven to shorten the recovery and downtime associated with breast augmentation.