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The most common procedure used to treat this problem is called an otoplasty. It is a very safe procedure that involves a small incision on the backside of the ear with the placement of sutures to realign the ears into a more favorable position. I am not aware of any non-surgical or non-invasive techniques that offer the same result.
Your ears can be brought into the position shown in the second photo that you posted. However, this cannot be done without surgery, although nowadays one can choose between the invasive traditional methods, or the minimally invasive stitch method.
Otoplasty is a general term for operations to improve poorly shaped ears. Prominent ears need to be set back onto the mastoid (skull behind the ear) and to have the anti helical fold made sharper (ridge tailing off to the top of the ear). It is an outpatient procedure and performed on children older than 7 or so up to full grown adults.
This is called prominent ears. It can be corrected by a procedure called otoplasty.this is performed under local anaesthesia , from behind the ears. The ear cartilage is molded that helps reduce the prominence of the ears. but a plastic surgeon has to assess your health and the anatomy of the ears to advice you the appropriate course of action.