CosmoLift - How Does It Compare to Other Mini Lift Procedures?

I haven’t
actually heard of the CosmoLift before, but if it’s similar to the Lifestyle
Lift or Quick Lift, it’s probably a “franchised” procedure. These surgeries are
developed by a third party who sells doctors the rights to perform them. In the
same way that every McDonald’s franchise is basically the same, every
franchised facelift is performed in the same way as well. The problem with this
is that every patient ages in their own way and needs a customized approach in
order to get the best results. The marketing might sound great, but if you’re
investing your time, money, and effort into a facelift or mini facelift, you
want to get the best possible result.
My
recommendation is to ignore procedure names and instead look for qualified,
experienced, board-certified plastic surgeons and discuss the surgical approach
they would take. Feel free to consult with several of them so you can compare.

This is the era of heavy marketing in cosmetic surgery in the United States. In many ways even this website as helpful and informative as it is for both patients and surgeons is a form of marketing.

Marketing is a vital and inherent part of the cosmetic surgery "industry". Without it, us doctors would not get patients and patients would not find the doctors they want to work with as easily.

The problem of course is that with the advent of large corporations trying to get their big piece of the cosmetic surgery pie the ethics and validity of the marketing process has fallen to the wayside. This is a very unfortunate happening as it has resulted in some rather unhappy patients who have been taken in by well crafted marketing that is not backed up by well crafted medicine.

When it comes to facelifts it is of greater importance to have an ethical, experienced surgeon than it is to have a brand name procedure. End of the day whether a procedure is branded or not, it is the surgeon who has to execute the procedure well.

I struggled with the concept of promoting a branded facelift procedure but over time came to realize that since I can do all types of facelifts for all types of patients I wanted to promote the concept to patients that facelifts should be customized for each and every patient's unique needs - and hence the name Custom-Lift. This is by no means a revolutionary concept but certainly a novel one in that I hope it gets the point across that we all need to fight against the big corporations and their cookie cutter approach to medicine together as doctors and patients  .