Latisse does need to be applied on a consistent and regular basis. If you stop using the product, your lashes will return to their normal length and fullness.All hairs in your body go through cycles of growth and rest. This includes the lash hair in your eyelids. During the growth part of the eyelash hair cycle, building block materials (like proteins) are harnessed and utilized to grow the shaft. There is a certain amount of time that is allowed for this. Latisse works by prolonging this window of time. Therefore, stopping the use of this drug will cause the hair growth cycles to return to their normal phases of activity. As an alternative to, Latisse, you may want to consider an eyelash hair transplant surgery like this patient.