Veneers are expensive and $400 dollars for a veneer is definitely a cheap price. This does not necessarily mean you have to run scared the other way because the cost is so low. Groupon has its place and it is a wonderful thing for people looking for deals whether it be dentistry or cosmetic procedures or vacations. Many dentists with huge names in the dental field, have used Groupon to bring in more new patients, That is primarily the reason they put an ad out there. It is not so much for the money because they will usually break even or make a few dollars, but it is to get new patients into their practice. There are many good doctors out there that are using Groupon and Living Social. My suggestion to you is look the dentist and practice up on the web and see what you can learn about him and his background and experience. You are paying the dentist for his time and also for his experience in this field, but if the practice wants new patients, he can eat this and he is only out the lab fee . I know I am coming from a different place but the truth is there are good deals out there with good dentists doing the work so just do your homework and make sure he has experience and is a reputable dentist. Hope this helps because I am assured my colleagues will not go down this path. This is not about them but the patient and many people can not afford the prices dentists charge for these procedures.. People can go to Costa Rica and other countries and have beautfiul work from great dentists that charge considerably less! Just because it is expensive does not mean it is the best!