Why would a lower face lift cost $30,000?

Cosmetic surgery prices vary based on a variety of factors, such as the specific plastic surgeon, geographic location, and duration/complexity of the surgery. Theoretically, a plastic surgeon can charge any price for cosmetic procedures. However, looking at this website you can see than most facelift patients are typically not being charged such fees for a lower facelift. Best,Dr. Chaboki

That seems like a very unusual price for a lower face lift and especially for a lower facelift in the Commonwealth of Virginia. Perhaps you would be better served by having your face evaluated by a different surgeon and make sure your surgeon is board certified in facial plastic and reconstructive surgery.