Deep horizontal lines on cheek bones below both the eyes. Could they be caused by sleeping on the sides? (Photo)

I am 27 years old and it's been 4-5 years I have started noticing deep horizontal lines on my cheek bones. Every year I feel these lines are getting more and more pronounced. They make me look older than I already am. My mother has these lines as well. The worst part is when light is right over my head, these lines form a shadow and look even worse. Could these be because of sleeping on the sides? What options do I have?