I am in my late 40s, male, and getting a cheek lift in the near future. I know there is some controversy around these. I will say that I still have a lot of cheek volume. It's just slid down my face a bit. Fillers improve the low but the apex of my cheek will remain low because, again, there's still a lot of volume. My real question is about the duration. It says 10 years but does that mean the lift doesn't last past 10 years or that after the lift, aging will progress normally?