Does Nose Huggie Really Slim the Nose Without Surgery?

I've been considering a nose job for a long while now but am a little apprehensive about going under the knife. I'm afraid that if I do get rhinoplasty my nose will end up looking "pinched" a la Latoya Jackson or Ashley Tisdale. After searching for surgery alternatives, I came across the Nose Huggie website. While the site is rather sketchy and the idea seems a bit unlikely, I'm wondering if the cartilage in the nose really can be reshaped gradually using pressure?