Hi there, I can see what you’re referring to — the malar area (the upper cheek just below the eyes) can sometimes develop puffiness or “malar bags,” and the overlying skin can appear dry or crepey. This happens because the skin in that area is very thin and has fewer oil glands than other parts of the face, making it more prone to dryness and irritation. Additionally, when the underlying fat pads shift or fluid retention occurs, the stretching of the skin can make dryness and fine wrinkling more noticeable. A few possible causes include: Dehydrated skin barrier: Often due to inadequate moisturization or overuse of drying products (like retinoids or strong exfoliants). Sun exposure and aging: These thin the skin and break down collagen, worsening both puffiness and texture. Underlying fluid retention or malar edema: This can accentuate the appearance of “bags.” To improve this area: Use a gentle hydrating eye cream with ingredients like hyaluronic acid, ceramides, and peptides. (Products such as SkinCeuticals A.G.E. Eye Complex or CeraVe Eye Repair Cream work well.) Avoid harsh or drying skincare products around the eyes — especially alcohol-based toners or strong retinoids. If the malar bags are structural (caused by volume loss or fat pad descent), improvement often comes from injectable fillers or energy-based treatments like radiofrequency tightening, rather than topical products alone. Staying hydrated, reducing salt intake, and ensuring good sleep can also make a noticeable difference. With consistent care and the right treatment plan, the skin in this area can regain suppleness and the overall appearance can be softened significantly.