The decision whether to place breast implants in front of or behind the pectoralis major muscle is an individualized one, and is dictated by the specific circumstances of a patient’s situation. Advantages of placing an implant in front of the muscle include a faster operative and recovery time, including a reduced waiting time for the breast to assume its final shape. This subglandular placement can be quite helpful in treating breast ptosis in some situations. Additionally, in women who are fitness models and bodybuilders, subglandular (in front of the muscle) placement of the breast implant may minimize distortion when the patient fires her pectoralis major muscle. Drawbacks of subglandular placement of breast implants include an increased incidence of rippling (visibility of the contour of the breast implant through the skin); an increased incidence of capsular contracture (hardening of the breast due to scar tissue), and a faster rate of stretching and descent of breast tissue (ptosis) over time. It is important to note that many of these potential complications can be minimized or eliminated by choosing the appropriate type and size implant for the right patient. In certain situations, subglandular placement of the breast implant is the best answer. Advantages of submuscular placement of a breast implant include a decreased incidence of rippling; a decreased incidence of capsular contracture; and a slower rate of stretching of the breast tissues and breast tissues. Patients often ask surgeons which technique of performing a surgery is “better” in the abstract, but this is the wrong framing of the question. The question you really want answered is, given your aesthetic goals, anatomy, and clinical situation, “what is the best technique for me?”