There's a Groupon Today for Invisalign in my Area. Would You Recommend This?

Like anything, buyer beware.  Some GREAT offers are out there from some fine places, dentists or otherwise.  But it is hard to tell on paper, and you MAY get what you paid for.  I wouldn't disregard a service just from the fact it was a coupon, but quite often there is a reason for the discount.

I'm copying a blog entry that I wrote regarding this topic:

 

There have recently been several Toronto Invisalign Groupon sales.  Typically, these deals will offer Invisalign for extremely low fees that are not much more than the lab cost for the doctor.  We get many inquiries about whether or not we price match or can lower fees for potential patients.  We do not match fees, as we know that we are very reasonably-priced in the market given Dr. Tam's expertise in Invisalign and orthodontics.

 

Let's talk a little bit more about these group purchases:

 

1.  In Ontario, our regulatory bodies do not legally allow dentists to split fees with any third party.  Dentists who have engaged in these practices are subject to discipline by the Royal College of Dental Surgeons.  Beware seeking treatment with doctors who are willing to compromise the ethical responsibilities of the profession.

 

2.  Invisalign is not a commodity.  You are not purchasing Invisalign.  You are paying for an orthodontic service that will straighten your teeth using Invisalign.  In other words, your treatment depends on the skill and experience of your doctor and their team, not "how well Invisalign works".  You can read more about choosing an Invisalign doctor here.

 

3.  Often times these deals are from general dental offices.  This is their "loss leader" to get new patients into the practice.  Many will require a full dental exam, xrays, cleanings, and fillings before Invisalign treatment starts and after the teeth are straight, many will offer cosmetic dentistry such as veneers, bonding, and whitening.

 

Remember that you are making a big investment in your teeth.  Beware online sales and discounts for Invisalign and Invisalign Teen treatment and view Invisalign as a technique, not a product.

Some state boards have begun banning the use of Groupons to discount professional services on the grounds that Groupons fall into the category of fee-splitting and can also be deemed kickbacks. Both are not acceptable business practices for professionals according to many states' laws. 

I think a lot of doctors participate in Groupons because it is the hip thing to do right now, but in the grand scheme of things it is pretty unprofessional. If I were a patient halfway through my Invisalign treatment and I saw my doctor offering $1000 off of their normal treatment fee on a Groupon, I would have some serious questions.

As a general rule I'd really discourage shopping for prices when it comes to your smile since braces and Invisalign don't always work the same in everyone's hands. I'd find yourself a doctor who you trust to give you the smile you deserve, and then work out a good financing plan if they happen to be expensive. You'd be surprised how affordable things are per month on a good financing plan.