My suggestions are as follows:check what % gel you have first and foremost. Most people can easily tolerate the normal concentrations. But there are some stronger ones that some people just cannot use.only use a pea size amount of fell in each teeth space.***always wipe gently with a Kleenex in the vestibule...the area above where the tray ends, to wipe away excess gel.you can Vaseline your lips and the area above the teeth, not covered by the tray.skip days in between bleaching.only bleach for the recommended time..do not extend, or sleep with trays. Sleeping with them is rarely recommended by most bleaching systems.**** most importantthis should help. I get very few if any complaints.