Doctor Tips: Posting Before and After Photos
Share Helpful Details
Consumers love photos they can relate to and doctors can facilitate this process by sharing specific details in the "Caption" field.
Helpful captions include:
-
Particular techniques, settings, products, and devices used
-
Area(s) or problem(s) treated
-
Relevant patient info (e.g. age, weight, desired outcome)
-
Time elapsed between procedure and after photo
-
Factual info about procedure or treatment vs conjecture about patient satisfaction or 'happiness' with results (i.e, 'the patient loved her results' is subjective and unverifiable)
Best Practices
-
Doctors should upload photos they would show to prospective patients. Good lighting and photos of a uniform size will enhance the quality of your photo gallery.
-
Doctors should include photos of patients in all shapes, sizes and skin tones - consumers will look for photos that look like them so the more variety, the better
-
Doctors should NOT include any unnecessary nudity (for instance, bare breasts on tummy tuck photos) unless it is relevant to the procedure performed.
-
Doctors should check off relevant tags for the photos when uploading to allow consumers the ability to find photos easily
-
Doctors should avoid posting photos that are blurry, distorted, askew, or show mismatched views. Borders and text are also not allowed in the RealSelf photo galleries.
-
Doctors can manage the order of their photo gallery via the links in their dashboard
-
For Dr. Spotlight sponsors, uploading photos in sponsored treatments will allow more opportunity for local promotion in sponsored area(s)
-
ALL uploaded photos must adhere to the RealSelf Photo Gallery Guidelines.
Check Out: 5 Ways to Protect Patient Privacy (Yet Still Promote Your Practice)