It’s not just the ladies turning to plastic surgery to give them a little boost in self confidence. Per RealSelf data, we've seen that interest in male procedures is on an exponential rise. In fact, liposuction and ab-sculpting procedures were the most performed male surgeries of 2013.
But what's driving this growth? We know that social perception influences cosmetic procedures. (After all, millions of women want to know how to get Kim Kardashian’s bodacious backside!) Could it be that men are being influenced by what they see in pop culture, as well?
With the rise of action and superhero movies — and the increasingly fit bodies that go with them — RealSelf traveled to San Diego Comic Con to see the effects of this new standard at play.