BROTOX – Keeping Men Youthful and Competitive


Anti-aging treatments that were once thought to be reserved just for women are peeking the interest of men. According to the American Society of Plastic Surgeons,the number of men seeking out Botox treatments has increased an astonishing 310% since 2000. It turns out that men dislike aging just as much as women and when they find out they can turn back the hands of time with masculine and natural looking results, they want to learn more!

“Brotox” (Botox for men) is an injectable treatment that temporarily paralyzes the muscles around your forehead to reduce or stop the muscle movements that are causing deep lines and wrinkles. “When treating men with Botox, the goal is not to ‘freeze the face.’ Instead, the goal is to simply reduce the muscle activity that is creating the deeper creases and furrows we see in men,” explains Beverly Hills board-certified plastic surgeon Jimmy S. Firouz, MD, FACS.

Men are prone to heavy lines on their foreheads and drooping brows as they age. To create masculine and natural appearing results, it is vital for men to seek out a Brotox expert who has a keen understanding of the male facial anatomy and aging process. The results of the treatment last approximately 3 months and male patients should stay on schedule with their Brotox treatments so the results are consistent and maintained.   

“Part of the reason we have seen an increase in men seeking out Brotox is that the job market is becoming more and more competitive. With the tech boom, CEOs of huge companies seem to be getting younger and younger. So men in their 40s and 50s are looking for ways to look youthful and well-rested in order to stay on par with their young competition,” commented Dr. Firouz.

What are the top reasons men want Brotox?

Every male patient has his own reasons for wanting Brotox, but the top 3 reasons we hear include:

1. Men aren’t immune to the aging process

Women aren’t the only ones who wish to reverse the hands of time and look a little younger and more energized. Along with the skyrocketing popularity of social media, there’s a greater emphasis on physical appearance, making cosmetic procedures like Brotox highly sought after.

2. A growing need to remain competitive in today’s job market

The job market is constantly shifting and becoming more and more competitive. Countless studies have shown that there is a direct link between one’s physical appearance and his or her career success. Many men who want to keep a competitive edge in their career decide to take advantage of Botox procedures to maintain a masculine, energized look that matches just how dynamic they feel.

3. Improves self-esteem and quality of life

When you look your best on the outside, you tend to also feel better about yourself on the inside, which can have a positive effect on your overall happiness and quality of life.

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Beverly Hills Plastic Surgeon