Skincare Social Media: RealSelf Partners with the American Society for Dermatologic Surgery

SarahM81 on 14 Aug 2009 at 12:00am

Should you be contemplating a cosmetic procedure for a skin condition or complaint--such as sun damage or facial wrinkles--you're likely to be extremely focused on getting informed on all your options before making a dermatology appointment. Afterall, nearly all cosmetic treatments are not covered by insurance and can represent a significant personal investment.

Dermatologists who offer cosmetic services, such as laser resurfacing or Restylane injections, increasingly see the advantage in helping aesthetic consumers find reliable information on the web by connecting with consumers on social media sites.

Recognizing this trend, the American Society for Dermatologic Surgery (ASDS) has announced that it is partnering with RealSelf.com to bring social networking and greater patient connectivity to its 5,000+ dermatologist members. The ASDS represents board-certified dermatologists trained specifically to treat the skin- its health, function and appearance. These are the doctors you will likely want to visit first when you have questions about acne scars, unwanted wrinkles and of course, any question about the health of your skin, including the harmful results of excess sun exposure.

Through the ASDS-RealSelf partnership, dermatologists are encouraged to join the RealSelf.com community for free, and to address important skin care questions. Consumers visiting RealSelf.com use its "Ask a Doctor" feature to pose thousands of questions ranging from the differences between Botox Cosmetic and Dysport, to what is the best chemical peel is to counter-act sun damage.

The full news release below describes how the ASDS and RealSelf.com partnership brings cosmetic dermatology to the social web.

Posted by Sarah Mann

ASDS and RealSelf.com Enter into Social Media Partnership

Partnership between the American Society for Dermatologic Surgery (ASDS) and RealSelf.com paves way for board-certified dermatologists to deliver safety advice and patient education information to consumers interested in skincare, beauty, and cosmetic procedures

ROLLING MEADOWS, Ill. — August 18, 2009 —The American Society for Dermatologic Surgery (ASDS at http://www.asds.net) today announced a partnership with RealSelf.com (http://www.realself.com), a social media site dedicated to cosmetic treatments, enabling its more than 5,000 members to quickly and easily get involved in the online community. ASDS dermatologic surgeon members focus on advanced technologies and techniques in skin care and are foremost advocates of patient safety. This partnership will provide RealSelf.com visitors with advanced insights into the health and beauty of the skin, as well as key information related to patient safety and choosing a doctor for treatments ranging from chemical peels to cosmetic injectables.

“As cosmetic treatments and matters of skincare are highly personal, most people consult online sources first before reaching out to friends, family or even their doctors, which includes information on procedures conducted by dermatologist every day,” said Robert A. Weiss, MD, ASDS President. “This partnership serves as an important benefit to our members as well as patients. RealSelf.com is recognized for its vibrant community, high ethical standards, and contribution to consumers researching elective dermatology or skincare treatments. We look forward to our members participating in social media and sharing their deep expertise in dermatologic surgery”.

"There are a lot of imposters out there who pretend to be dermatologists or plastic surgeons, but RealSelf makes sure the right doctors participate on the site,” said Mary Lupo, MD, an ASDS Board member who participates on the site. “Consumers can get information from experienced, board certified physicians who deal with their concerns and questions on a daily basis. ASDS has worked hard to protect patients and RealSelf furthers that cause."

RealSelf.com includes thousands of first-hand accounts from past patients of more than 300 types of cosmetic services and skincare treatments, including cost, satisfaction ratings, diaries of the experience, before and after photos, videos and, most importantly, whether previous patients thought the cosmetic treatment was worth it. To date, board certified doctors have posted more than 35,000 responses via the free “Ask a Doctor” feature on RealSelf.

“Our community is hungry for tips on what skincare treatments and products are worth it,” said Tom Seery, founder and CEO of RealSelf.com. “The partnership with ASDS is an important step to ensuring that consumers coming to RealSelf.com have access to this information from leading dermatologists and experts in skin health and beauty.”
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About ASDS

Founded in 1970, the American Society for Dermatologic Surgery is the largest specialty organization in the world exclusively representing dermasurgeons, board-certified physicians who are specifically trained to treat the health, function and appearance of the skin and soft tissue with both medically necessary and cosmetic procedures, using surgical and non-surgical methods. For more information on medical or cosmetic skin procedures, and referrals to ASDS members in your state, log on at asds.net.

About RealSelf.com

RealSelf.com is an unbiased resource to find and share information about cosmetic treatments. RealSelf.com helps consumer make the right decisions for treatments ranging from Botox (http://www.realself.com/Botox/reviews) to liposuction (http://www.realself.com/Liposuction/reviews) to laser hair removal (http://www.realself.com/Laser-hair-removal/reviews). The privately-held company is based in Seattle. Board members include Richard Barton, CEO of Zillow.com and Mike Slade, partner, Second Avenue Partners.