Are you on what number of aligner? it's common with the first aligner. just apply gel only on gum for 15 seconds and clean your mouth with plenty of water immediately and after that try the aligner, it will resolve your issue.
Do the aligners first, then your cosmetic dentist can make the appropriate gum recontouring. Gums will change sometimes with orthodontic alignment, so do these first. SureSmile is better, IMHO, than Invisalign, which is expensive and always requires endless refinement. I have seen some doctors,...
Your face is beautiful from the front.
But not from the side, that is because of class2 div2 teeth, prominent nose, and prominent chin. it's my advice to upload opg or lat ceph x-ray [if u have], so I can guide you better, or visit orthodontist. Because first I have to check your teeth and jaw...