Quick Lift refers to the shorter time the surgeon spends in the operating room before he/she runs off to cash your check! This is necessary because they have to get your money BEFORE you have the opportunity to see there is little or NO improvement!
Well, not really, but unfortunately, this is not far from the truth.
"Quick Lift" is a marketing term meant to convey the (mostly incorrect and hyped) idea that you can have a "quick" surgery, minimal "down-time," lower cost (surprisingly, not always!), and still get the results of the "standard" facelift. It's often offered as a "local anesthesia" (no nasty general anesthesia) operation, and is usually performed in a "clinic" rather than an accredited surgical facility or hospital. More for less . . . just what everyone wants, right?
There is a reason "standard" procedures are performed by the majority of ethical and experienced ABPS-certified plastic surgeons. Many of these other "named" marketing-hype operations are performed by non-plastic surgeons or doctors "certified" by bogus boards, without the full training, experience, and skill of "real" plastic surgeons. You might luck out and get a reasonable result without complication, but the improvement is usually limited, and the duration of improvement short. This happens even with "full" or "Standard" lifts in some cases, so whatever you get with less time, less incision, and less skillful technique is simply unnecessary cost, risk, and often the need for costly repairs and additional (proper) surgery.
Not every limited-incision facelift is automatically bad, but beware the marketing hype, and be immediately suspicious of anyone who offers "just as good or better" for "less time and less cost and less healing!"