As a board certified plastic surgeon who has been performing the QuickLift for 7 years, I completely disagree with Dr. Rand. It is not promoted by "non plastic surgeons who want your business by making it sound minimally invasive."
Since I started performing the QuickLift, I have less stress, better results, fewer complications, and my patients are happier. If this were not the case I would have abandoned the procedure.
The QL is less invasive than a full facelift, but it is still surgery. The incisions are just as long, but the loosening of the skin is less, and the tightening of the muscle is better and safer, in my opinion.
Cost varies depending on region and anesthesia chosen by the patient. The surgical cost probably ranges from $4000-5000. The OR cost ranges between $0-$750. The anesthesia cost ranges between $0 (local) and $750 (sedation or light general). Additional procedures (eyes, peel, etc.) would be additional.
I charge less for a QL that a traditional procedure, but I believe most of my patients get a result comparable and often better than my old traditional lift.
Doctors that disparage the procedure have probably never seen it performed. It is an impressive procedure.