Earlier today, the New York state Attorney General announced it fined Lifestyle Lift, the "facial-firming" mini-lift company, $300,000 for posting fake consumer reviews on the Internet.
Lifestyle Lift is actively discussed on RealSelf, with one million visits made to RealSelf.com content related to the treatment in the past year by both previous patients and those considering the plastic surgery procedure. With over 180 reviews of LifeStyle Lift, 36% of past patients felt the procedure was worth it.
The Attorney General accused Lifestyle Lift of tricking consumers "into believing that satisfied customers were posting their own stories" about the product. This deception, said the AG, constituted "deceptive commercial practices, false advertising, and fraudulent and illegal conduct" under New York and federal laws.
Last year, Lifestyle Lift and RealSelf settled two lawsuits, one a trademark infringement claim by Lifestyle Lift, and the other a counter-claim by RealSelf based on this same issue of fake postings.