Actually, if you would like to know more about the only true procedure to help with festoons/malar mounds, I would investigate Dr. S in Tampa, FL. He is one of a handful of plastic surgeons (he happens to be a facial and oculoplastic surgeon) that uses laser resurfacing to permanently treat festoons and remove all damage/wrinkles in the area (as you grow completely new skin).
I had surgery about a month ago and cannot express what he has done for me! The world sees you through it's own subjective eyes. I am now approached more, giving off more positive sense of person, through non-verbal communication.