I think this gets down to expectation management. When you look at the ads the models are showing bright white teeth. That does not happen. Are my teeth lighter?, yes, are they white? no. I was disappointed. I also spent an hour in the dental chair. It was a little uncomfortable but not to bad. The bottom line is I spent a lot of money and didn't feel it was worth it.
Expectations Not Met
I think this gets down to expectation management....
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