Raleigh-Durham dermatologist Dr. Craig Burkart of UNC Healthcare tells NBC News he has seen kids with acute sun damage and long term negative effects from harmful UV rays, even when parents just don't see it.
The average person gets about 80 percent of their lifetime sun exposure as a child, so it is critical to protect kids as they venture out this summer. You should be the most concerned about your kids between 10 a.m. and 4 p.m. You can use your shadow as a gauge - if it appears longer than you, it's probably pretty safe.
Clothing can provide an effective barrier against harmful rays, so choose your apparel accordingly. You can check your clothing by visually inspecting how much light filters through the fabric. Clothing manufacturers are beginning to recognize the importance of sun protection and are beginning to sell UV protective clothing.
Jen and Ryan Clement, who own www.sunfriendlyproducts.com, sell beach clothing, baby clothing and swim wear. They say the market for sun protection has grown in recent years. All of their gear features a UPF (ultraviolet protection factor) rating on the label so you know exactly how effective it is.
For adults, the Canadian company SunSoul makes UPF clothing that treats the skin for acne and other conditions.
Kristin Meyer for Real Beauty News